ABSTRACT
OBJECTIVE:To provide theoretical analysis reference for the entry of Chinese antimalaria artemisia annua compound preparation into Vietnam market.METHODS:By literature review,data summary and comprehensive analysis,we introduced the general situation of Vietnam artemisia annua market and analyzed the necessity,the problems and restriction factors encountered for the entry of Chinese antimalaria artemisia annua compound preparation into Vietnam market.RESUL-TS & CONCLUSIONS:To successfully enter the Vietnam market,Chinese manufactures of antimalaria artemisia annua compound preparation should select proper management model,establish good drug brand,guide marketing,strengthen communication with doctors and patients and develop international cooperation etc.